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The Customer Journey: What It Is, Why It Matters, And How To Map It
edit lsm-admin
event 10/02/2024
pace 4 mins
September 2024
Happy customers are loyal customers. Loyal customers cost up to 25x less, spend up to 67% more, and share your brand message for free. So, how do you make your customers happier?
Watch Lis and Diana discuss:
- What the customer journey is
- How to build your own customer journey maps
- How to turn insights from your journey maps into actionable results
INTRODUCING OUR FREE DOWNLOADABLE GUIDE TO CUSTOMER JOURNEY MAPPING
We’ve distilled our combined 20+ years of experience (and several blog articles) into this comprehensive customer journey whitepaper. In it, we explain:
- What the customer journey is.
- Myths vs. reality in the customer journey.
- Why the customer journey matters
- Identifying key stages in the customer journey
- What a customer journey map is.
- Compiling research for a customer journey map.
- Developing customer personas.
- Creating a customer journey map.
- How to fill out a customer journey map template.
We’ve also added some new, whitepaper-only features, including:
- Our favorite pro tips for creating customer journey maps.
- 12 common questions about customer journey mapping.
- Guidance on how to use customer journey maps to answer specific business questions.
- Access to a free, downloadable customer journey map template.
GET YOUR FREE CUSTOMER JOURNEY MAP TODAY!
FIll out the form below and we’ll email you your own copy of The Power of the Customer Journey: Understanding, Mapping, and Learning from the Customer Experience. You’ll be creating effective customer journey maps in no time!
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edit Lis Hubert
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